Before you can learn how to create a website you will first need an internet marketing strategy.
You will also need to become familiar with the following terms: SEO, SEM, Adwords, PPC, Natural search, keywords, keyword density and SERP’s. And you thought getting a website was just about putting together some pretty pictures.
If this sounds like too much work for you to tackle on your own please pay us a visit and attend our FREE internet / online marketing strategy workshop and learn about how you should go about creating an effective website. Furthermore please e-mail firstname.lastname@example.org to book your seat or visit www.ipcoweb.com/seo for more details. Below you will find some helpful hints and strategies so just keep reading. (If you need help with the implementation though, please feel free to contact us at email@example.com
How to create a website - linked to an internet / online marketing strategy.
So you have decided that you need to make extra money and that online marketing is the way to go.
Sevens things to get your head around first:
1 What are you selling?
2 What do you think you are selling and what does Joe public think you are selling?
3 Have you got a website that has
b. Google analytics
c. Google webmaster tools
d. Titles that you can edit
e. Content that you can edit—assuming you are a marketer and not a programmer
4 Are you going to take money online?
5 Do you need a merchant account?
6 Do you have a data base?
7 Do you have an online and an offline marketing strategy?
Marketing Strategy with SEO and Google Keyword – Understanding the Algorithm
Understanding the importance of the Google algorithms’ website selection trackers is a necessity for all website owners, so here is some useful information to guide your Internet marketing strategy in the right direction:
Search engine pages (SERP’s)There are two types of search engine marketing strategies to connect you with your target Internet market. The first is known as an organic SEO search, where Internet web pages are displayed for keywords. The ranking of your website is based on the search engines’ algorithm parameters, which are secret, but based on web content that offers genuinely useful information to prospective customers.
AdsenseThe second type of search engine marketing strategy is ‘paid search’ or Internet pay-per-click (PPC) advertising. This is where you select keywords based on research into some special factors and Google Adsense displays relevant adverts when those keywords are searched for on the Internet.
You bid on the keywords against other advertisers and depending on your bid, the relevance of your content, the number of clicks generated over time and other factors, the position of your ad is determined by the search engine, at the time of the search. Therefore, it is crucial that you optimize your site for Google and the other major Internet search engines like Yahoo! and Bing.
New Google algorithmThe new Google SEO algorithm has changed how websites should approach their marketing strategy, because it is now only rewarding sites with high quality, informative content. Google reports that this change is designed to remove the low-quality sites using questionable marketing strategy and to improve Google’s service to the public.
Google’s income relies on linking the public to good quality websites, so it seems clear that the algorithm parameters have been changed to force websites to base their marketing strategy on organic SEO.
Previously, some web owners tried to artificially inflate their ranking on the major search engines using poor quality written content that was loaded with their marketing strategy SEO keywords. Google hopes to stop the Internet SEO ‘cheats’ using the ‘keyword stuffing’ technique as their marketing strategy by demoting them or dropping them altogether.
This means that genuine prospective customers looking for a specific piece of information will no longer be bogged down by a mass of irrelevant sites and the honest trader will get more exposure.
From a website owner’s point of view, SEO is all-important, because it is your unique opportunity to communicate directly with your prospective customers and get a high return from your marketing strategy investment. A successful organic SEO marketing strategy is almost like having your web store advertised in Trafalgar Square in London or Times Square in New York. However, badly planned SEO marketing strategy is just a waste of time and money.
From the product descriptions, keyword analysis, cost-per-click and Meta tags, to the informative articles you offer, SEO should be the driving force behind all your marketing strategy decisions. There is no doubt that those who take a short course including Google SEO and algorithm insider tips, will build a more sustainable business than Internet traders who do not understand the complexities of SEO marketing strategy.
Therefore, my advice is that you make every effort to inform yourself, because seminars on how Google works will give you a tool you can control and use to become a serious Internet trader. Too many Internet retailers still do not understand the importance of online marketing strategy and this is filling the Internet with millions of dead ends. Don’t be one of them!