The questions you have just answered should get you thinking about what website you want to create, how to create an effective marketing strategy around your website and how to create exposure using Ad Words
As with all things planning is essential, have you used the Google keyword tool or Google insights to find out how people are looking for your product or service? (Your whole site needs to be built around getting found on a search engine, Google is currently the best.)
Having a pretty website, that no one can find defeats the object of being online. As in all things if I don’t know you exist then how can I do business with you. According to Google 2/3 of all companies in SA are not online and 60% of those companies are invisible online, you want to make sure you are not invisible online.
So, step 1 on how to create a website and get found online, has nothing to do with actual look and feel but everything to do with the keywords and focal points of what you are going to sell online.
Now that you have identified the best keywords for your website (Don’t know how to do this? Feel free to attend our free Google workshop) you need to meet a few basic requirements.
Your website must have a minimum of 6 pages with separate titles and keywords for each page and your contact details need to be prominent. If I can’t call you I won’t talk to you (research has shown that of the 89% of people who do their home work online 63% will still come into your shop or pick up the phone to talk to a individual to do the transaction). So make sure your contact details are not hidden away.
When looking for a CMS or content management tool you need to make sure that if you are not a programmer, that it offers at least the following:
Now you are equipped to design and build your website, keeping all the above in mind.
Why Having a Website Is Crucial To Business Success?
One of the most common questions asked by small business owners is whether they really do need a website. The answer to this is a simple YES.
Owning your own website is an image and reputation building exercise that adds tremendous credibility to your business; what’s more - it does not cost much either unless you’re looking to set up a comprehensive e-commerce website. A business website has become an integral part of any organization’s identity today; However, the importance of having a company website goes beyond establishing a corporate identity and plays a crucial role in ensuring business success.
Some of the reasons why it is critical to have a business website:
It significantly increases your market size: Your company website helps you reach out to potential customers across the globe; this could never be possible in a ‘brick and mortar’ business. What else can it do?
An Affordable Turnkey Website Solution for Small Businesses
Many business operators are faced with the problem of finding an affordable website solution, particularly when they see everybody carrying an authorized URL on visiting cards as well as letterheads. The problem is far bigger when the majority of clients and customers are situated nearby.
Owning a website is so much more than a mere fad. Your site could be as significant to your business as your business location and objective. When people want to make a purchase or employ a service provider, they log onto the net and visit the website of their choice, assuming that a legitimate business will have an online presence. Regardless of whether you could directly sell from your website or not, your site becomes the face of your business.
It is imperative that a website gives potential customers a sense of what your company is all about and presents it as a qualified, experienced business. To ensure this, your website must harbour a positive image and remain user-friendly.
Professional web design companies for small businesses specialize in small business website design and growth. For instance, the small business website Design Company concentrates on web design solutions that efficiently meet your requirements at affordable prices. The amount you invest in creating a website could very well prove to be the best bet if it succeeds in getting you the sales you require to operate. A website can even be utilized to pre-qualify leads even if you do not take orders online.
Turnkey website solutions from Ipcoweb
Ipcoweb is a premier one-stop web solutions company in South Africa that assists small business owners in acquiring their own business website in a quick and reasonable manner. We offer packages that not just help business owners mould an identity online, but also offer constant direction and support as and when needed to make your business grow.
Profiting from Internet and Mobile Marketing
Internet marketing is the procedure of growing, building, as well as promoting a business by any or all forms of online activity like websites, blogs, email marketing, article marketing, and online advertising. On the whole, internet marketing is a cheap way to reach a targeted audience, and is particularly beneficial for small companies.
Convenience and Availability: People have the ability to view your site and buy goods from your site as per their convenience. Online marketing reaches a universal customer base - something that is not possible with conventional advertising.
Mobile marketing: Is another dynamic marketing channel that can get you the traffic, clients and earnings you are looking for. It has been forecasted that over the next three years, more than half the present internet users in South Africa will be accessing the web through mobiles and handheld devices.
Mobile marketing is another dynamic marketing channel that can get you the traffic, clients and earnings you are looking for. It has been forecasted that over the next three years, more than half the present internet users in South Africa will be accessing the web through mobiles and handheld devices.
Cost: Promotional space on the net is inexpensive when compared to print, TV or radio marketing.
Tracking: With internet advertising, you can measure online marketing statistics reasonably. Tracking can be accomplished by simply utilizing the necessary software, which then allows you to focus on ad placements.
Mobile marketing makes room for ample interaction and relationship building with your customers, though not through constant bombardment to your buyers via SMS advertising messages.
Mobile websites and applications help business people reach out to a larger target base, more so since the competition in the mobile direct advertising arena is reasonably low. Over four billion people in the world own mobile phones, and this figure is growing steadily. This means there are nearly 5 times more mobile phone users than laptop and PC owners. Go figure.
There is a golden rule in the marketing world; where there are users, there is a market. In marketing, you have to promote your products and services in an innovative way. For that, you have to reach new demographics, geo-targets and identify new requirements in every possible way you can. It is an integral part of your business development strategy. This concept is equally applicable to internet marketing and mobile marketing.
How Ipcoweb can help you?
We will not only help you in your google marketing efforts by setting up a website for you (complete with domain, hosting and email address) but also aid you in the process of mobile marketing through the various SMS packages that we offer to our customers. And you will always have a team of marketing experts at your service.
To any newbie, internet marketing and mobile marketing is the cornerstone of business nowadays. To ensure that you these services to their ultimate potential, contact ipcoweb today!
What is bulk SMSing?
In the early days, people could send only one SMS at a time from one mobile to another. Today, not only can an SMS can be sent from the internet, but it is also very easy to send a single text message to thousands of people with just a click. The latter is known as bulk SMSing.
Bulk SMSing has become a popular way to market and advertise one’s business or products, thanks to:
Instant Delivery: Bulk messages are immediately delivered to clients. This makes it a great promotional tool for making announcements about product launches and special discount offers and giving updates.
Cost Effective: Bulk messages are often sent from the internet in order to be received by thousands of people at one time. Doing so is far nominal as compared to traditional media.
Free from geographical constraints: Since most of the targeted customers are likely to carry their mobile phones on person, any message is bound to be received by them, no matter where they are.
Highest success rate: Marketing emails often end up as spam, thereby limiting their efficacy. Telemarketing is not only costly, but also has low success rate. In contrast, bulk messaging is cheaper and far more likely to guarantee results.
How Ipcoweb can help?
Today, any business owner can gain an edge in the market by adopting MMS marketing. All you need is an access to a service provider who provides MMS marketing packages.
Ipcoweb is a pioneer in managing and implementing MMS marketing campaigns in South Africa. Ipcoweb helps enables you to not only promote your brand through this channel via the latest technological tools, but it also helps you collect, analyze and fine tune your marketing programs so that you get the best mileage from your campaigns.
Ipcoweb offers different packages that suit the needs of most small to medium size businesses. Contact us to see how we can make the most of your MMS marketing plans.