Starting a business in South Africa takes guts, determination and a sound business strategy. Without these qualities, there’s a good chance that your business won’t manage to actively compete and grow in a competitive market.
The secret to starting a successful start-up company is identifying a market need and formulating a competitive strategy to service those market requirements. It helps if you can develop a USP, or unique selling point, to differentiate your company from its competitors. A USP could be anything from a product that is superior, cheaper or more useful than competitor products, to services which are more comprehensive or available at unusual times.
Once your strategy has been outlined, you need to consider how you’ll offer yourself to the market and get your name out there. Websites and an online presence are one of the most cost-effective ways for start-up companies to engage with a global audience and market place.
An effective company website will enable you to reach your target market and engage with clients while you sleep. Traditionally the cost-of-entry and the associated costs of running and maintaining a website have acted as a deterrent to fledgling South African companies.
However, with the development of advanced ecommerce software and easy-to-use web-based web development platforms, South African start-ups can now afford to deploy a professional online presence without having to break the bank.
IpcoWeb has developed a professional online website builder platform that makes it easy for its clients to design, deploy and maintain their websites without having to engage the services of a professional web developer. Using a powerful, custom-built content management systems or website builder and customisable themes IpcoWeb clients can take full control their online presence and product offering and sell it to the world. And using the website builder they will be able to create proper google tracking to see how the web can work for them.