What is search engine optimization (SEO)? This is the means of improving traffic via natural or un paid search.
This is a means of saving you money on your advertising. If you don't understand the Jargon or just want to update yourself on what happening in the world of SEO please join us. 

Free Search Engine Optimization Google Marketing workshop Book Now!

Or e-mail kenneth@ipcoweb.com  

Next Workshop: Google In A Nutshell (our free workshop)

To follow on the blog go to ipcoweb.blogspot.com

Items Covered in the Free Google marketing SEO workshop will be: 

• How do I get on Google
• How to SEO
• What is PPC
• How do I get PPC
• How do I use Google analytics with my Website
• Do I need a website for my small business
• What is the difference between a sponsored link and organic links?
• How will the Google Panda Update affect my ranking. 
• Basic ad words and what to do with your voucher
• Creating a effective key word strategy
• The different types of keywords
• SEM 

IPCOWEB is interested in being your Google marketing partner to help grow your business & protect you from costly mistakes… Ipcoweb would like to give you some knowledge to help you make an educated decision when enlisting help for Google related search engine optimization services. For more information please call Brett on  087 805 1783  or send me a email:info@ipcoweb.com

Put us to the test. Below are a couple of our clients that we have helped with SEO or search engine optimisation and you can see their current global ranking on google as well as the search criteria they have requested.

Enter the search criteria into the Google search bar and check their ranking. If you want the same search engine optimization services results call Brett or Kenneth

Client Name:

http://www.busbin.co.za/

Search criteria: Split window vw bus

Curent position: page 1 position 4

The difference in placement on search engines: on the right is an advert that gets paid to Google, this is paid for search engine optimization. These are always listed on the right or in the pink section listed as number 1 on Google, there is Absolutely nothing wrong with buying advertising on Google, however there are some companies claiming that they can get you on the first page of Google and some even promise number 1 on Google.  ONLY Google can promise number 1 as they own this space.
These companies claim that the advertising on the right of the screen constitutes a number 1 ranking. This is not true, Google is a very cleaver search engine and it reads the content of your site, and ranks it accordingly, ask any honest web person and they will tell you it takes some level of skill to rank high on Google and quite a bit of work to get the search engine optimization working. 

 WHAT I NEED TO KNOW ABOUT GOOGLE

Usual Objectives 

Google ranking:

• Google usually only ranks a website after the first 90 days a domain is registered. This doesn’t really have an adverse effect on web traffic to your site. It is an indicator of the quality of a site

Increase Web Traffic:

• You don’t want lots of visits to your site, you want the right traffic to your site. There are two ways of getting results on Google: Organic Search using effective search engine optimization & Google Ads. The most effective way to achieve results is to work simultaneously on both. Using your content to increase organic search success & Google Ad campaign to direct targeted traffic to your site is very effective as organic positioning will change daily. If your Google Ad campaign & your site match correctly and the traffic does not leave your site quickly this it the bounce rate, it tells Google that you are what the traffic is looking for.This is termed relevance. This is a science in itself, and we use a number of analytical tools to scan & measure results. The great thing is the more accurate your campaign the less Google charges per click. So with the right direction you can truly get more miles for your buck. To see our case study on the results we achieved for a Kid’s Party Venue in Boksburg.

Reduce Bounce Rate:

• Bounce rate is the frequency people land on your site & leave it because it is not what they are looking for.  If the information that you have created is following the 80/20 rule for search engine optimization then your traffic is more likely to read your site and also come back for more information. Remember a visitor must come back at least 7 time before they will become a client.

How to SEO (Search Engine Optimisation) 

This is the science of using an acute understanding of the science behind the various search engines, Google being the largest, in order to assist your target market in finding you. With the new Consumer Act having been passed & coming into effect in November this year, it is advisable for companies to focus on this NOW. The implication of this act for companies targeting consumers, is huge. 

A website must work- for your SEO to work

• IPCOWEB has a vested interest in the success of your website, the more effective it is in all aspects, the more potential our clients (predominantly Small Businesses) have of greater success & growth. We want to preserve our customer base & are working on ways to add value all the time.

Key Words and how they work for SEO

• Your IPCOWEB website already provides the ability for clients to insert keywords into each page to increase SEO, however we have taken this a step further, we are able to mirror your current website, and work on the content in the background to test the content before going live. For search engine optimizations (SEO) to work well you will need a keyword phrase repeated at least 7 times on a page to increase your ranking.

PPC (Pay Per Click / Sponsored Links)

• This is where you buy specific key words or phrases (prices are dependant on the popularity of the keyword & the accuracy of the keyword). This is a budget friendly tool as you can set a limit to the value you wish to spend. You only pay for the advertising space when someone clicks on your add. These adds can appear in a number of places, such as the right hand side of the search screen or on someone’s website who has given Google space to advertise other products in the same industry.

Ipcoweb Offers

IPCOWEB has been working at adding SEO search engine optimzation to it’s current offering. We are excited to announce that it is official we now offer SEO to existing clients. 

• Benefit of working with IPCOWEB
• Focussed on Small Businesses & their needs
• S.E.O using both Google Ad campaigns & Organic search technology to increase traffic
• Geographic approach It’s pointless our Kid’s Party Venue in Boksburg paying for people searching in Cape Town…
• Monthly Reports showing both the volume of traffic, the bounce rate & the cost per click.
• Honest Results it will take around 4 months for us to start seeing real on organic results, although we have been able to achieve quicker results using Google Ad words as these go live once approved by Google, but we need to test different campaigns to get the best results for your buck.

Costing Quotes on the following available

• Organic Search
• Incoming Link increase
• Ad Words Campaign
• Analytics

SEO packages R600.00, R1000.00 and Page 1 ranking in South Africa Guaranteed at R2500.00 

ad words starter packs from R500 per month with a free ad words voucher 

Should you be interested in advertising give us shout first. We’ve been having great results with other small businesses. Please note this is budget dependant, you can cap the value of your campaign & it will not exceed that amount.
Enquiries: IPCOWEB
E-mail: kenneth@ipcoweb.com