According to Wikipedia-Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
The advancement of technology has allowed one to use the internet as the source of gathering information instead of the communal library. The internet has basically become the online encyclopaedia and most companies rely on the internet as well to market and advertise their brand. As users, the internet has to accommodate ways to allow quick and easy access to the various sites, hence the creation of SEO’s.
SEO is the process of improving the visibility of a website or webpage in search engines via “natural” results. In general, the earlier and more frequently a site appears in the search results, the more visitors it will receive from the search engine’s users. All major search engines, such as Google and Yahoo have search results where web pages and other content is shown and ranked based on what the search engine considers most relevant to users. SEO may target different kinds of search including image search, local search, video search, academic search, news search and industry specific vertical search engines.
As an internet marketing strategy, SEO considers how search engines work, what people search for, the actual search items typed into search engines and which search engines are preferred by their targeted audience. Optimising a website may involve editing its content and HTML and associated coding to both, increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks (this is a link received by any web node from another web node), or in-bound links, is another SEO tactic.
SEO’s can also refer to search engine optimisers, a term adopted by an industry of consultants who carry out optimisation projects on behalf of clients and by employees who perform SEO services in-house. Search engine optimisers may offer search engine optimisation as a standalone service or as a part of a broader marketing campaign.
Because effective SEO may require changes to the HTML source code of a site and site content, SEO tactics may be incorporated into website development and design. The term “search engine facility” may be used to describe website designs, menus, content management systems, images, videos, shopping carts and other elements that have been optimised for the purpose of search engine exposure.
An SEO company is a company employed by businesses using the website to best sell or promote the use of the company specific search engine to get more users to log onto their website thereby increasing their website accessibility and visibility.
Through search engine optimisation, search engine optimisers and search engine companies, the internet has allowed the “information hi-way” to work for users.